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Helping to make
Ut4M magic happen
first live experiment
Community oriented Social TV experience
We help event organizers and producers develop, engage, know and valorize their audience by transforming participants into fans and reporters
By enabling additional revenue through Social TV sponsorship opportunities
By enabling audience engagement via the promotion of spontaneity and live interactions
A good media coverage is a fundamental way for event organizers to establish their presence and perennity, as a fitting media coverage provides both opportunities to grow the footprint of the event and to generate revenue. However, building and delivering a fitting media coverage is often a challenge for event organizers:
They do not have any TV coverage
They have partial coverage from regular TV channels
They rely on some type of social media platforms but they cannot exploit the audience related information (profiles, generated content)
They end-up building a solution which puts together in a not integrated and sub-optimal way a combination of tools, which doesn’t generate a major appeal on audiences.
WITH "AENGIETV", ENGAGE YOUR AUDIENCE AND VALORIZE YOUR EVENTS
THE ATTRIBUTES OF A
HIGH VALUE AUDIENCE
After adopting AEngieTV, the event organizer will achieve a fitting and vibrant media coverage of the event from the audience themselves, will benefit from additional relevant content available for sponsoring and advertisement, and will have a better knowledge of the audience, all integrated in a single environment.
Involve audience members to contribute and watch unique event-related content
Involve audience members to contribute and watch unique event-related content.
Audience members have full visibility and influence on their profile
Active members are compensated for their revenue generating contributions
Audience members have full visibility and
influence on their profile. Active members are compensated for their revenue generating contributions.
Event organizers can leverage their knowledge of engaged audience to identify additional potential audience members
Event organizers can leverage their knowledge of engaged audience to identify additional potential audience members.
Generate audience profiles from multiple data sources, and enrich audience generated content through AI-assisted meta-data
Generate audience profiles from multiple data sources, and enrich audience generated content through AI-assisted meta-data.
Audience profile and
audience-generated content are leveraged to drive revenue
Audience profile and
audience-generated content are leveraged to drive revenue.
Murray Barnett Head of Global Sponsorship and Commercial Partnerships at F1
“The direct relationship with fans is very interesting as it gives right owners an opportunity to bring them closer to their sport and potentially monetise them more effectively in the future.”
Top 3 Industry-wide opportunities
(PwC’s Sports Survey 2019)
Improved fan engagement
Enhanced media offering
Improved Live Experience
Top 3 benefits for right owners
implementing OTT platforms
(PwC’s Sports Survey 2019)
Acces to and Commercial Exploitation of Fan Data
Ability to Innovate Sport Formats through Fan Insights
Increased Global Reach and Viewership
A COMMUNITY ORIENTED
Race for Audience
Personalized and interactive multi-screen experience, leveraging audience-generated content
Holistic audience modelling
Promotion and growth hacking
Audience as a Community
Audience-controlled holistic profiling, leveraging social media data and sentiment analisys
Operational efficiency and peace of mind
Sustainable sponsorship opportunities
Fast set-up and ease of operations
(aaS model, modern production tools, flexible pricing models)
Highly targeted sponsorship leveraging audience knowledge and content insights
THE COMPONENTS OF THE SOLUTION
A downloadable user application running on Android and IoS smartphones
A software platform running on the Cloud. The platform is based on proven technologies and products, already used in several use cases in the media business
A number of applications pre-integrated on the cloud platform (storage and tagging of interactive content, information on the audience, interfaces to organizers / animators / producers, tools for production to generate a web channel / audience analytic tools, and content sponsorship marketplace
Public engagement, facilitation of spontaneous debates, production, pre-generation and editing of content, integration with other tools that may already exist (website for audience registration, event user application, TV or web coverage, virtual event, analytics and marketing tools)